You’re out and about running errands. You know that your next stop is going to close soon, so you quickly navigate to their website from your smart phone to check their store hours. You stop and stare as the text comes up in unimaginably small font. As you try to zoom in to see their store hours, you accidentally click an ad that takes you away from the site and throws a pop up at you. I’m probably making you frustrated just reading this, as everyone has dealt with this issue at some point!
When you get stuck dealing with a non-mobile friendly site, it can be a difficult and frustrating experience. Google recognizes this, so they began to boost sites that are mobile-friendly and responsive in their rating system. Now that mobile users account for over half of those browsing the internet (see the chart below), Google has begun to heavily penalize non-mobile-friendly sites.
What is a mobile friendly website?
A mobile friendly site is a website that is designed to be properly viewed on a phone or tablet (and adjusts to whatever device is viewing it automatically). This means that the website will load with text that is easily read, links that are properly spaced, content is playable on mobile devices and so on.
Is my website mobile friendly?
A quick and easy way to check if your website is mobile friendly is to utilize Google’s “Mobile-Friendly test”. It can be found here: https://search.google.com/test/mobile-friendly. Simply enter the URL to your website and let Google determine how mobile-friendly your website is.
Starting March of this year, Google announced (https://webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.html) that they will be indexing sites in a “mobile-first” manner. This means that when Google crawls your website to determine where and how it should rank, they will be crawling the mobile version of the site.
What if I don’t have a mobile-optimized site?
If you don’t have a mobile-optimized site, you may not rank as well in comparison to mobile-friendly websites, primarily because it will be perceived as having a poorer user experience than other, mobile-friendly, sites.
This means that if your competitors have a mobile-friendly website, and you do not, they will almost certainly show up before you in a Google search. Even if you are fortunate enough to make the front page of Google without a mobile-friendly site, do you really want over half of your visitors to have a frustrating experience on your website?
So now what?
If you have found that your site is not mobile friendly, what do you do? The answer is much less scary than you think. You will need to either retrofit your existing website to be mobile friendly or do a complete redesign to take advantage of new website creation techniques. Either way, Inter-Quest wants to help! We can import old content into a new, mobile-friendly format, or build you a new site from the ground up.
Contact us before the end of October and mention this blog post; we’ll take $500 dollars off any website package you need to get your site up to modern, mobile-friendly standards.
Looking to keep up in a more permanent fashion? Let’s talk about our personalized search engine optimization (SEO) packages. We’ll help you boost your search engine rankings and give you the edge on your competition.